It's called "Action vs. Predictable Reaction." They want to provoke a controversial reaction to generate buzz. This video by John Burk explains it all:
OMG. What is WRONG with these people to even THINK that this ad is clever, funny, and will make people want to buy and eat their ice cream?! This is insane. I'm never buying this ice cream. If this is the future, I don't want it.
Sordid. ...Somehow, this cynical dystopic vision having originated from an ad agency based in Los Angeles ( agency's name: "Lord Danger" ) does not surprise me. In a way, the presumably young ad creators already inhabit, psychologically if physically, that dehumanizing future. Note: The ad agency's motto, on their website, reads: "A creative production studio hell-bent on curating the exquisitely absurd". Well, they've overshot. 'Ominously repugnant' is how I'd put it.
I was at a vegetarian fast food place and while waiting picked up their glitzy book about veganism and how awful meat eaters are. Normally I would be sympathetic even though I am a meat eater. Now I looked at this and saw propaganda. This must be the life Mark Crispin Miller leads where everything is through this lens
ElliQ device is interesting. Went to YouTube and watched the adverts/“testimonials.” As a retired occupational therapist, I can see a good use with elders that need reminders to take their medications or to contact family quickly, but the thought that it is a companion because it can tell jokes is sad. I suppose there are some people who are SciFi fans that would enjoy it, but i hate to think of some old woman being set up by her family with this as a substitute for human contact. I have never seen Alexa, Siri, etc, as more than an interesting technology. I don’t use them as I feel it is silly to communicate with a device, and there is a huge cost in lost privacy. We also don’t know the long-term social and psychological effects.
oh for F*ks sake... wont try that . But still love me some good ole ROcky road. my first job at age 15 was in a baskin robbins... love me that BR rocky road.
SO many ads today have groups of people who suddenly break into song and dance and frenetic activity at the introduction of the product they are supposed to consume. To me this stuff is unbearable. We are bombarded with too much information and sensory overload already. I am constantly seeking ways to unplug and disconnect and have it quiet and peaceful
This ice cream commercial is horrifying and scary. Who would find it funny? In 1981, I took an adult ed advertising class at UCLA. It was taught by a successful advertising exec who was, yes, an older man. He was quite wise and experienced in the world of adverts. He told the tale of the young and clever minds of that time who had come up with the Alka-Seltzer commercial where the middle-aged man said: "I can't believe I ate the whole thing," and staggers across the TV screen in distress. Apparently that "hilarious" commercial won all kinds of awards, but the ad agency lost the account. Why? Because indigestion was not funny to the target market, and sales of Alka-Seltzer declined after that commercial was released.
How could anyone think that commercial is compelling?
Ewww. I'll still eat ice cream. But nothing by Delish or Ben & Jerry's. The way things are going I'll be eating more homemade from local ingredients.
It's called "Action vs. Predictable Reaction." They want to provoke a controversial reaction to generate buzz. This video by John Burk explains it all:
https://www.youtube.com/watch?v=dEN8RBSwnnk
OMG. What is WRONG with these people to even THINK that this ad is clever, funny, and will make people want to buy and eat their ice cream?! This is insane. I'm never buying this ice cream. If this is the future, I don't want it.
The walls in the ad could have been blank white, but they chose to put triangles on them.
Commercial is actually from 2017. Predictive Programming?
Sordid. ...Somehow, this cynical dystopic vision having originated from an ad agency based in Los Angeles ( agency's name: "Lord Danger" ) does not surprise me. In a way, the presumably young ad creators already inhabit, psychologically if physically, that dehumanizing future. Note: The ad agency's motto, on their website, reads: "A creative production studio hell-bent on curating the exquisitely absurd". Well, they've overshot. 'Ominously repugnant' is how I'd put it.
Yikes!
To clarify, the ad is from 2017, and here is more about it: https://www.delish.com/food-news/news/a55404/halo-top-ice-cream-ad/
I was at a vegetarian fast food place and while waiting picked up their glitzy book about veganism and how awful meat eaters are. Normally I would be sympathetic even though I am a meat eater. Now I looked at this and saw propaganda. This must be the life Mark Crispin Miller leads where everything is through this lens
ElliQ device is interesting. Went to YouTube and watched the adverts/“testimonials.” As a retired occupational therapist, I can see a good use with elders that need reminders to take their medications or to contact family quickly, but the thought that it is a companion because it can tell jokes is sad. I suppose there are some people who are SciFi fans that would enjoy it, but i hate to think of some old woman being set up by her family with this as a substitute for human contact. I have never seen Alexa, Siri, etc, as more than an interesting technology. I don’t use them as I feel it is silly to communicate with a device, and there is a huge cost in lost privacy. We also don’t know the long-term social and psychological effects.
oh for F*ks sake... wont try that . But still love me some good ole ROcky road. my first job at age 15 was in a baskin robbins... love me that BR rocky road.
SO many ads today have groups of people who suddenly break into song and dance and frenetic activity at the introduction of the product they are supposed to consume. To me this stuff is unbearable. We are bombarded with too much information and sensory overload already. I am constantly seeking ways to unplug and disconnect and have it quiet and peaceful
Even our society is not screwed up enough for that ad to actually be appealing to anybody
And the truly, truly evil aspect of this (parent company is OverCrowd https://www.ageinplacetech.com/pressrelease/intuition-robotics-raises-14-million-series-investment-led-toyota-research-institute) is that it’s all about social impact investing. Venture capitalism based on the wellness—or lack thereof (yes, your can short these investments too)—of human capital. Humankind—and what it means to be a kind human—are both on the verge of instinctive.
Reminds me of "Eat the Fucking Cookie", but that was funny and this is not.
This ice cream commercial is horrifying and scary. Who would find it funny? In 1981, I took an adult ed advertising class at UCLA. It was taught by a successful advertising exec who was, yes, an older man. He was quite wise and experienced in the world of adverts. He told the tale of the young and clever minds of that time who had come up with the Alka-Seltzer commercial where the middle-aged man said: "I can't believe I ate the whole thing," and staggers across the TV screen in distress. Apparently that "hilarious" commercial won all kinds of awards, but the ad agency lost the account. Why? Because indigestion was not funny to the target market, and sales of Alka-Seltzer declined after that commercial was released.